A firm that floods the market avoids being outflanked by competitors. Bjms welcomes outstanding research papers in service marketing, direct marketing, consumer behaviour, marketing research, marketing strategy, product development and management, relationship. The aim of ijecrm is to provide an international forum and refereed reference in the field of electronic customer relationship management ecrm. This knowledge base will provide a foundation for the concepts presented in marketbased management, 6th edition introduction to marketing and marketbased management dr. International journal of business marketing and management. Marketbased management is a performancedriven approach to marketing management.
Ijsmm is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices. International journal of sports marketing and sponsorship. This journal is a member of and subscribes to the principles of the committee on publication ethics. International journal of marketing studies ijms is an international. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The ones marked may be different from the article in the profile.
The international journal of customer relationship marketing and management ijcrmm addresses critical success factors for crm implementation, activities that are affected by the use of crm programs, and consequent performance outcomes. Home international journal of marketing studies ccse. The key to ensuring the successful implementation of the marketing process is management of various components. The journal of management and marketing research jmmr publishes original, unpublished manuscripts related to contemporary issues in management and marketing.
Easy and rapid publishing the international journal of marketing management ijmm is an international online journal in english published half yearly. Emerald international journal of bank marketing information. Ijbmm provides an academic platform for professionals and researchers to contribute innovative work in the field. Pdf available in journal of international marketing january 2014 with 12,490 reads. International journal of electronic customer relationship. Official journal of the european marketing academy. Sampoerna tbk the announcement of the cigarette excise tax increase made on september, 2019 was very surprising, but sampoerna respected the presidents decision. International journal of research in marketing elsevier. Introduction nternational marketing is an important perception for various economies and countries of the world. The international journal of hospitality management discusses major trends and. Ijcrmm documents the role of crm in different sectors and indu. International journal of financial services management. The international journal of marketing management ijmm is an international online journal in english published half yearly.
International journal of marketing management ijmm. International journal of event and festival management. Industrial marketing management provides theoretical, empirical and casebased research geared to the needs of marketing scholars and practitioners researching and working in industrial and businesstobusiness markets. The major change seems to be the journal of the academy of marketing science, which has moved up from 4 to 4 and four journals which have entered the list under the 1 journals, namely, journal of communication management, journal of research in interactive marketing, journal of social marketing and young consumers. International journal of research in marketing, 34, 321. It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises smes and larger enterprises in a customer relationship. International journal of nonprofit and voluntary sector. International journal of research in marketing management. The journal has a particular aim of encouraging and publishing findings from studies conducted in a range of countries that focus on disability management interventions in.
International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Contributions addressing any aspect of international marketing are welcome. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market. International journal of sports marketing and sponsorship available volumes and issues. It serves both academics and practitioners, with an emphasis on case studies, innovations and forensics.
The most downloaded articles from international journal of research in marketing in the last 90 days. Hisham sayed soliman lecturer department of business management. Journal of international marketing sage publications inc. All journal articles featured in journal of marketing management vol 36 issue 34.
International journal of marketing studies rg journal. British journal of marketing studies bjms ea journals. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. International journal on marketing management dmietr journal. Dmietr international journal on marketing management issn 2277 8683. International journal of disability management publishes research findings in areas including prevention of injury and disability, occupational rehabilitation and employment of people with injury and disability. Marketing management journal introduction to the special section brian rutherford, kennesaw state university download pdf. It focuses on the development of the best practices of management among financial service companies. The main aim of ijms is to become the worlds leading journal. Description audience impact factor abstracting and indexing editorial board guide for authors p. This cited by count includes citations to the following articles in scholar. June 2011 166 customer relationship management and its relationship to the marketing performance dr.
International journal of bank marketing is available as part of an online subscription to the emerald marketing ejournals collection. The international journal of online marketing ijom is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. International journal of sport management and marketing. Best, author marketbased management what makes this international marketing chapter different. All journal articles featured in journal of marketing management vol 36 issue 12.
Naming rights sponsorships of sport facilities are among the most highly visible marketing agreements in the world. International journal of business and social science vol. Internet of things, smart products, marketing management, product. Ijsmm, a fullyrefereed international journal, aims to present current practice and research in the area of sport management and marketing. Ijfsm is a highly professional, fully refereed international journal publishing literature covering the broad area of financial services. Pdf features of international marketing international. Marketing management for consumer products in the era of the. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a. Sjr is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from it measures the scientific influence of the average article in a journal, it. The international journal of event and festival management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field.
International journal of healthcare management 2012 current formerly known as. International journal of disability management cambridge. Role of relationship marketing in competitive marketing. Introduction to marketing and marketbased management. List of issues international journal of healthcare management. It does not attempt to serve the generalist in marketing management, but it does. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract competitive marketing strategy cms has relationship marketing rm as one of the key functionality in enhancing business performance. For more information, please email email protected or visit the emerald marketing ejournals collection page. The role of video storytelling in social media marketing kesha k. Browse the list of issues and latest articles from journal of marketing management. Aimed at both international marketingbusiness scholars and practitioners at senior and midlevel international marketing positions, the. The 90s decade saw a significant change in the structure of international marketing. Any topic related to management or marketing is appropriate for publication consideration in the journal.
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